Need fashion inspiration for the little ones?
Dijana began her fashion career in 1991, after graduating from the prestigious Whitehouse school of Fashion in Sydney Australia she spent many years in the fashion industry gaining valuable experience before starting a family. SOOKIbaby began, with Dijana pursuing her dreams as a designer, her vision for the range was to create an exciting and functional fashion label. ‘In the world of mass market fashion I focus on detail and creativity as my point of difference, I stay true to my signature and aim to constantly challenge myself to create fresh innovative prints each collection, SOOKIbaby customers expect nothing less’.
|SOOKIbaby by Dijana Dotur is a fresh Australian babywear fashion label with a mix of bold colours and quirky prints that captures the innocence of youth.
Flash back eight years ago to find Dijana in the same situation as many first time mums do, the young fashion designer loving motherhood but missing her career. The demands of the fast paced fashion industry made it too difficult to return to work so Dijana decided to take the leap and start her own label.
The launch of SOOKIbaby’s first debut collection in 2005 was met with explosive success. The refreshingly unconventional take on infant wear proved babies could have an individual style of their own without being too grown up. Dijana’s design signatures are edgy themes of bold pop art, euro chic and vintage fantasy which has helped catapult this quirky label into worldwide success.
This premium baby wear label has quickly grown and is now stocked in leading Australian department stores as well as 100 boutiques across both Australia and New Zealand. SOOKIbaby represents individuality with fashion forward designs, strong prints and original artwork. It is designed for the discerning buyer who wants to stand out from the crowd and adores attention. The SOOKIbaby signature has now become recognisable and is the perfect special occasion gift.
Lindsay Marketing has proudly been the distributors of SOOKIbaby for New Zealand from the Winter 16 Collection onwards.
Take a look at the SOOKIbaby brand snap shot below